Yes, the ‘celebration’ and ‘badge holding/kissing/pointing’ ones are used in cut-scenes for BT and Amazon coverage, the moody flex ones are always seen in the lineup visuals etc.The photos aren't just for the fun of it, a lot will be needed for external media.
I.e. headshot for our website and Merlin sticker albums. Arms folded one/short goal celebration video clip for Sky Sports and so on.
So yeah it’s a ballache for introverts, but it’s the broadcasters paying the bills, so they get the pics they want.