bod101
Admin & No.4
- Joined
- Aug 3, 2005
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Much in the same way a boutique hotel works, it has some sort of quirky theme that sets it apart from the norm that enables it to charge more due to it's unique theme.I’m intrigued … what is a ‘boutique’ approach?
So for example (not saying we do this) we take that Brazilian manager who has bucked the European trend of exploiting space, spend some money getting the perfect players for his system, we then are the talk of the football world, pay the football fashionistas to run stories about us make us something interesting that people can latch onto other than winning the league. Sort of like Dortmund and how they are soooo amazing to watch or at least that was the narrative at one point. Use it wisely and grow our foreign fanbase, certainly use our Chinese ownership to its fullest