Finally chose not to renew last night, was a tough decision after having a season ticket for 19 consecutive seasons but if you think about it in pure capitalistic terms as Shi does when he refers to us as a 'brand', there's no way our home performances last season were worth forking out the asking price. The football on show was largely dull and frustrating to watch. There's only one direction of travel with the prices too, with them increasing every year now. It's just no longer good value for money.
I understand the club has come a long way from when FOSUN took over but it's just a rather soulless experience now. The atmosphere is crap, VAR is bent, the club doesn't care about the local fanbase and there's no investment in the playing squad. Seems like all we'll be doing is aiming to survive for the TV money the next few years while spending as little as possible. Perhaps an upgrade on where the club has been previously but it's hardly an inspiring vision that makes you want to be a part of it.
No doubt Vinny will be content as I'm sure somebody will snap up my seat but it will be interesting to see just how this coming season goes. I expect us to struggle and while we should be able to keep our heads above water, it wouldn't surprise me if we were in a relegation battle, especially considering our form the second half of last season. I just hope the club has a well thought our plan for this Summer in terms of recruitment as this league is very unforgiving and the last two seasons have been a disappointment on the pitch.