I'm not convinced that £5 difference on a ticket would make a significant difference to the take up.£18 for the most expensive seats in the ground was pretty generous pricing though, got 24k home fans in. Don't get me wrong, I think it's daft and if £5 less would get us a sellout and that drove us into the next round then that's the sensible thing to do. I just don't think it's a huge issue. I'll have seen 4 games on the way to our FA Cup win for £83 IIRC, people are spending that on one PL ticket in some places. Prices do have to be agreed between clubs as well I believe.