Beeches wolf
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- Jan 1, 2018
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Great postThere are a number of "I'm alright, Jack" responses to all this, which leaves a bad taste. "Ticket prices are hiked, but that's okay, I can afford it." isn't a justification of the price rises, it just means you personally can keep attending. Which is fine, good on you, but it misses the point.
Watching your football club isn't a brand of ready meal from Tesco where, if it gets too expensive, you just buy something cheaper instead. You're stuck with your club, there are no alternatives, you can't just opt for a different dinner. You attend, or you don't attend. A lot of supporters are being priced out of attending, and that takes something away that can't be replaced. When you say "That's okay, I can afford it," you're saying sod the rest, your fellow fans, which is cruel, because you know exactly what it means to them.
Wolves is a business. All businesses of the kind operate the same way. Here's a product, here's the price. Cough Up Or **** Off. And that can be dressed up in all manner of glossy mailshots and "We're One Pack" slogans, but at the end of the day, they can charge what they want, knowing that, for now (and now is what they care about, not five years time) there are customers. There's no loyalty, no history, it's just about cash in the till. And the standard of the product doesn't even matter, it's just labelling and marketing, and there's a nice, colourful Premier League sticker on the packet for now.
Which is up to them. But let's not have the bull from Shi or whoever about Wolves being for the fans, for the community, and understanding, and providing, and One Pack, and Football Without Fans Is Nothing, and all the rest of it, because that's just the sweet talk to get you to pony up and say "Yeah, it's okay, it's my club."
They've chosen to do this, for no real discernible benefit other than a few extra million on the bottom line, after an awful Covid year, with no evidence at all that they're aggressively seeking to make that top six/top four dream a reality (which still misses the point but would at least be something). I watched those round table meetings and I honestly thought gentle Jeff, while being a businessman, was genuinely trying to appreciate the unique place in a community that a football club holds, and that it wasn't ALL about money. But it's just words.
Welcome to Wolves. Cough Up Or **** Off.