New Norwich City badge

[Henry Palfrey]

As a design agency owner, I can imagine the brief would have been all about retaining the heritage and equity of a badge that's been around for many many years. That was an awful starting point mind you!

It's been modernised, simplified and made suitable for many more years to come. A logo / badge needs to work across more media platforms than ever before, so the old crest was in need of a refresh. It's evolved like many logos do over the years. Bristol City and Cheltenham Town have both updated 'bird' related badges fairly recently. Very few clubs would just throw out the old and start from scratch because of the emotional attachment and push back that would come from supporters.

It's easy to be critical as we have arguably the most recognisable, iconic and usable badge in British football... possibly even further afield, but this is a decent piece of 'brand evolution' and I'm sure the club are delighted.

There... hopefully not too much flowery design agency b**ll**t in that post

It is easy to be critical because it's making (lot's of) money for old rope

 

[glorybox]

Apparently … “This is a huge moment in the history of Norwich City and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all.”

I just thought it was a canary sitting on a ball … what makes this canary more accessible than the old canary?

The cage door's been left open...

 

[glorybox]

As a design agency owner, I can imagine the brief would have been all about retaining the heritage and equity of a badge that's been around for many many years. That was an awful starting point mind you!

It's been modernised, simplified and made suitable for many more years to come. A logo / badge needs to work across more media platforms than ever before, so the old crest was in need of a refresh. It's evolved like many logos do over the years. Bristol City and Cheltenham Town have both updated 'bird' related badges fairly recently. Very few clubs would just throw out the old and start from scratch because of the emotional attachment and push back that would come from supporters.

It's easy to be critical as we have arguably the most recognisable, iconic and usable badge in British football... possibly even further afield, but this is a decent piece of 'brand evolution' and I'm sure the club are delighted.

There... hopefully not too much flowery design agency b**ll**t in that post

Wow, I guess you HAVE to "believe" that **** !!

 

[Contrarian]

Surprised they didn't get rid of that canary and just have "20th" as their logo.

 

[WickedWolfie]

As a design agency owner, I can imagine the brief would have been all about retaining the heritage and equity of a badge that's been around for many many years. That was an awful starting point mind you!

It's been modernised, simplified and made suitable for many more years to come. A logo / badge needs to work across more media platforms than ever before, so the old crest was in need of a refresh. It's evolved like many logos do over the years. Bristol City and Cheltenham Town have both updated 'bird' related badges fairly recently. Very few clubs would just throw out the old and start from scratch because of the emotional attachment and push back that would come from supporters.

It's easy to be critical as we have arguably the most recognisable, iconic and usable badge in British football... possibly even further afield, but this is a decent piece of 'brand evolution' and I'm sure the club are delighted.

There... hopefully not too much flowery design agency b**ll**t in that post

Useful insights albeit it still comes over as more than a little BS lol!

 

[dewolfman]

I honestly think ours is the best logo/emblem in football, simple, works over all platforms and instantly recognisable, even just the eyes are recognisable.

 

[chignalwolf]

And **** on the *******s below.

i thought one of these would be more appropriate . as they get a roasting most weeks

animated roast turkey picture - Google Search

www.google.com

 

[Ebbo]

I honestly think ours is the best logo/emblem in football, simple, works over all platforms and instantly recognisable, even just the eyes are recognisable.

It is. But even that has evolved and improved over a few variations since the original launch in '79.

 

[Golden Oldie]

I take it back …. after looking more closely… I see why the new badge is more accessible….

The castle now has 4 windows instead of 2

Yes, which suggests it was before the Window Tax came in ...... looks like the new one isn't new at all