Wolf316
Just doesn't shut up
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- Sep 17, 2011
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Get ready to take out a loan to buy a shirt.Yes, all to do with Vinny's new company. They will be doing all of the merch next year.
Get ready to take out a loan to buy a shirt.Yes, all to do with Vinny's new company. They will be doing all of the merch next year.
Pros and cons. Pros is we get to keep 100% of the sales as opposed to earning a percentage of each shirt. Cons is obviously no upfront deal and no distribution deal (for instance when we had Adidas I went into a store in Las Vegas and they were selling our shirt) plus you don’t attract the fashion fan who just buy random shirts because of the manufacture, my lad goes mad for any foreign Nike shirt for instance.Now, im not clued up on this stuff. But arent we worse off if we DONT get a brand ?
Either way im happy Castore are going, never really like their stuff in terms of design and template etc. for quality theyre good
Yes, all to do with Vinny's new company. They will be doing all of the merch next year.
Pros and cons. Pros is we get to keep 100% of the sales as opposed to earning a percentage of each shirt. Cons is obviously no upfront deal and no distribution deal (for instance when we had Adidas I went into a store in Las Vegas and they were selling our shirt) plus you don’t attract the fashion fan who just buy random shirts because of the manufacture, my lad goes mad for any foreign Nike shirt for instance.
Personally think own branding looks a bit tin pot and something you’d see in the lower leagues
I’ve two teenagers if it’s a call between Nike/Adidas or some own brand merch they’d take the former all day long. Look how many shirts PSG have sold as it was the first one to have the Jordan logo on it.I agree, but on your last point, I think it depends heavily on how strong your own brand is. Unlike most clubs we do seem to have been pushing Wolves as a brand in its own right, so this is a logical step.
My contact said Levy had taken on 3 (Vinny +2others) people to head up this side of the operation, said they already do it for Everton?Makes sense I guess. In reality companies like Castore, don’t create their technical products from scratch, but I assume select materials and supplies to meet technical requirements, and employ designers to create templates for shirts, etc. Their brand may have some market value and ready distribution network, but that comes at a cost to sports clubs like Wolves. Hence in the Castore deal, we moved part way down the path of bringing this in house by taking over the replica manufacturing and distribution. I guess through Levy we will be taking the next step. I presume this would mean it’s only a Wolves brand on all the shirts, somewhat like own brand products in supermarkets. Levy would facilitate behind the scenes in the design, manufacturing and distribution, but they wouldn’t be visible as a brand on the products.
Levy enters into sports merchandising market - FMJ
Sports and entertainment catering business, Levy UK + Ireland, has announced its strategic expansion into the realm of sports merchandising with the introduction of ‘Levy Merchandising’. Levy UK+I says this bold move marks a “significant milestone as it diversifies its portfolio to bring fans...www.fmj.co.uk
Heard a rumour we are ditching it as well and going in house again
I remember going to a strip bar in Newcastle once and the strippers were painted in the Newcastle home strip. Was bizarre watching the local chaps ogling the painted strip more than the women.
Just want to highlight your excellent use of England and Wales Cricket Board!The ongoing problem with Castore is online sales, long delays in delivery, out of stock items and non existent customer service which has been a problem since their first big contract with Rangers. Villa have had loads of complaints from fans as have McClaren F1 and the England and Wales Cricket board, wouldn't surprise me if its the same with Newcastle. Reflects badly on the club so I can understand why Villa have ditched them.
I hate our previous attempts at ‘own brand’
However I could handle it if we ditched the ‘brand’ logo altogether and ONLY had a wolves badge - now we’re talking
Next: do the same with away kit but just three leaping wolves
Buy that local football club cheaper.......I bought my son the castore wolves jacket for xmas, its very cheaply made you could buy 3 better jackets for cheaper from bescott market.
I’d love to see a black away shirt with just the gold wolfhead (no hexagon) - inspired by the old ‘79/‘80 Umbro tracksuits.Have noticed a few clubs mix the badge up on away shirts recently. Arsenal and Everton are two that come to mind.
Would certainly never advocate dropping our current badge, it’s probably the most iconic in the league, but to have a nod to previous classic badges on the change kits is a good shout.
90's UmbroCan we give Umbro a go please?
Everton + Hummel.My contact said Levy had taken on 3 (Vinny +2others) people to head up this side of the operation, said they already do it for Everton?
Yeah Hummel would have to partner with someone again. The current provider in the UK for Hummel kits (elite sporting goods) went into administration last year and caused absolute mayhem with supplying kits to clubs.Everton + Hummel.
Hummel pitched in the previous go-around (concept kit did the rounds).
Levy could be an intermediary for Hummel seems it’s an overseas brand.
Loved Hummel kits as a kid of the late ‘80s. The current Southampton nod to theirs is a thing of beauty (apart from the sponsor).
Bit late to the party but who is Vinny and what’s the new company?Yes, all to do with Vinny's new company. They will be doing all of the merch next year.
Bit late to the party but who is Vinny and what’s the new company?
Bit late to the party but who is Vinny and what’s the new company?
Jeez, they'll be utter crap then. Vinny knows the price of everything and the value of nothing.Yes, all to do with Vinny's new company. They will be doing all of the merch next year.
I absolutely love Castore - the waterproof hoodies are fantastic.
there‘s a podcast called the Business of Sport, there most recent release is an interview with one of the 2 brothers who set up Castore, it’s an interesting listen, not sure their business model and what they pitch as their difference will last for long because Clubs will simply do it themselves