The western market isn't as interested in eSports as they are the personalities of the online individuals, unless they possess a bit of charisma most of the 'names' fade away and earn little after 3 to 5 years, it's an eastern endeavour with the western face, it won't work.So, our future spend is now reliant on how well some spotty faced South Korean gimp gets on in a computer game?
Jesus Christ, we are ****ed.