The interview is fundamentally unbalanced.
Far too much focus on the virtual, the less important and the marginal.
And almost dismissal of what is central and vital.
I am sure Shi is clever enough to know that.
The disparaging of the local support, the last 200,000 spartans against the virtual hordes
of eRed Army Man Utd, was also overdone and vaguely insulting.
You can only make big statements if you have done your analysis using all the tools you need to.
Demographics, anthropology, urban planning, macro economic modelling and so on, not just marketing.
Those tools would give a much more optimistic outlook for Wolves with the right leadership and investment.
A club that can draw on a large population pool, with excellent transport links to that pool.
A club with an ideal fanbase, identity, and history to attract a wider fan base.
An already established preferential position in the game, with international links and recognition, financial
well-being, a well-developed infrastructure for youth recruitment and development.
Fosun bought Wolves for this very potential, which the club has done outstandingly well to achieve in record pace.
Then suddenly esports are the focus of attention????
To be honest, my sense is that we are not really talking about Wolves and its strategy at this point.
Shi's interview represents the need to put forward a "holding position", while Fosun wait and see just how
disastrous the next six months is going to be. We are all trying to hide from the implications of that algorithom of
our fate, but its coming, like the proverbial train.