Think it's to do with the mentality at the club that has been drilled into them for several years. We can't out score the big clubs, so everything becomes based on organisation. Jota for example, has also always been a better player more forward and more central. Yet we'd have him out wide for months when he would often go through lean spells. Sacrificing the position you are best in, so that you get shoe horned into the tactic the team knows best (usually 3-4-3, occasionally 3-5-2) , seems something our players have to expect. MGW too, another we could lose because we just won't play him where he excels.
Disappointing that we haven't moved away from this yet - though TBF both Nuno & Bruno tried and had to revert so as to put points on the table.