I see it that we are not irrelevant , just not of the utmost priority.On what axis?
As a legacy fan, sligjtly irked me that I'm irrelevant.
As a Wolves devotee though, clearly we are in good (if faceless and corporate) hands
On what axis?
As a legacy fan, sligjtly irked me that I'm irrelevant.
As a Wolves devotee though, clearly we are in good (if faceless and corporate) hands
How does a relegated club act as a beacon to run a worldwide sports brand ?Didnt' hear or see anything that dissuades me from the feeling the club is sleepwalking its way toward relegation. Pretty much resigned to the fact they wont invest on or off the field to the degree that was promised or implied.
I have no issue with us being self sustainable. I have no issue with us not being able to compete financially with the top 6 and I think the work that’s gone into growing “the brand” is actually pretty excellent.
However, I feel he has got somewhat complacent on the most important part of the whole thing - on the pitch.
He talks about being smart with our money, but the last time we had a decent amount of money to spend (by selling Jota) he wasted it on Fabio.
We’re heading into a summer that we really need to get right. We won’t be able to fall back on players we know like Saiss, Ruddy, Marcal, possibly Moutinho and Neves so if we get this wrong we are in serious trouble. I don’t trust him to get it right, to be honest.
Very good.
Fosun's strategy has the potential to make us a real powerhouse over the coming decade or so.
The reality of modern football is that if we want to be a consistent Top 8 side we need to have a corporate ethos to our identity. There are no two ways about it. The alternative is West Brom and how we were 5+ years ago.
We may tread water for a while, yo-yo'ing between 7th and 14th for a few seasons but I think in the medium to long term, we are going to be a global superpower in football, and that's very exciting. We need to keep our eyes on the long term goals here. It's not in Fosun's interests for us to be relegated.
Patience.
Yes, this is the most positive I can be. Fosun can't allow us to fail, they might not spend enough for us to get where we want, but relegation is unthinkable, they'll do enough to avoid this (please God).How does a relegated club act as a beacon to run a worldwide sports brand ?
No body in Beijing or Seoul is interested in badging up with a team that plays Championship football against Hull or Barnsley.
Shi would lose his job for one.
Russell Jones said there are people in China who don't know we have a football team because the esports is doing so well.How does a relegated club act as a beacon to run a worldwide sports brand ?
No body in Beijing or Seoul is interested in badging up with a team that plays Championship football against Hull or Barnsley.
Shi would lose his job for one.
Russell Jones said there are people in China who don't know we have a football team because the esports is doing so well.
Is it?Russell Jones said there are people in China who don't know we have a football team because the esports is doing so well.
This is how I see it. If they’re going to build this slowly, then so be it.Very good.
Fosun's strategy has the potential to make us a real powerhouse over the coming decade or so.
The reality of modern football is that if we want to be a consistent Top 8 side we need to have a corporate ethos to our identity. There are no two ways about it. The alternative is West Brom and how we were 5+ years ago.
We may tread water for a while, yo-yo'ing between 7th and 14th for a few seasons but I think in the medium to long term, we are going to be a global superpower in football, and that's very exciting. We need to keep our eyes on the long term goals here. It's not in Fosun's interests for us to be relegated.
Patience.
I am not sure how esports works but Is that because you could be an esports tennis player or rally driver ? But the ones playing esports football will have more interest .Russell Jones said there are people in China who don't know we have a football team because the esports is doing so well.
I don't know about esports well enough either.I am not sure how esports works but Is that because you could be an esports tennis player or rally driver ? But the ones playing esports football will have more interest .
On what axis?
As a legacy fan, sligjtly irked me that I'm irrelevant.
As a Wolves devotee though, clearly we are in good (if faceless and corporate) hands
Yep. Bottom line is revenue generation. The more people you can get buying a Wolves product the more you can spend under FFP rules.We're all more irrelevant the bigger the club gets...but the fact that we can describe ourselves as "legacy fans" shows we're able to move with the times and are not ready for the knackers yard yet
I don't think the faceless and corporate bit is completely true.....it is just a much wider view of trying to create loyalty from people who know nothing about us and owe us no emotional connection. The difference is that in Wolverhampton the club already has a massive headstart because most fans are already pledged, it's not the same elsewhere in the world where they have a different history and Fosun need to invest heavily to divert some of that attention our way.
JS: It’s about brand. Wolves can be a clan, a clan means only for local fanbase, but we will always be smaller compared with some big global clubs, but if we think of us as a brand, you have to draw the brand with a good picture. First of all, you have to inject some elements into the brand. What is the brand? So Wolves, what does Wolves mean? It means the city, it means the local 200,000 people or it means something all the people from different countries can like, they can love, they can like to have. But the cultural difference from different countries, some new fans they like something and some old fans they like something else, so you have to find some mutual points to meet their expectations, so it means you have to embrace something new like esports, to embrace the younger fans, and from esports you can have more engagement online with the fanbase, much, much more than what we can engage with the fans in football, so then with engagement, you can talk with the fans, you can communicate with the fans, you can have the fans feel more belonged to us. Then, even for football itself and the older fans here or the new fans from China, from America, from Africa, their appetites are not the same, so you have to find a way, so some players from South Korea, some players from America, and I think they have their local heroes. I think it’s very hard to convince a Chinese fan to support Wolves without any element from Asia, from China, so you need to have some emotional attachment included in the club. So if you consider all of this, you have to have some piece here, some piece there, to build brand awareness, then it’s also very recognisable to everything. It’s not only about the history of Wolves, we were built in 1877, it’s not enough, it’s good to have, but it’s not enough. So what we’re doing is trying to put more elements into the brand, then make it a more universal, global brand with more general brand attraction for everyone around the world, that’s what we’re doing.
What is clear he isn't saying is the the loyal Wolves fans are not wanted or thought of as any less. It's that JUST Wolves fans from the surrounding area only will not generate enough revenue to grow beyond being just a club. And as far as i can see from here, and SM, is that Wolves fans want to get into the top 6. So Fosun's long term strategy to get that is very smart indeed.
Someone gets it! 10 out of 10 to this man.Yeah, that's another point. The quality of team we want cannot be provided by the revenue collected from existing supporters. So the existing supporters should see the expansion of the club as subsidising them to watch a better team than they could fund themselves....and they can watch it in real life virtually outside their front doors when everybody else has to watch on TV !
I think although he speaks English fine, he can't quite speak it perfectly, so sometimes what he says doesn't translate as concisely as someone who is English.Good
Club aiming to be sustainable but innovative to challenge the clubs who seem to have no limits
Well done wolves
PS Jeff get some PR advice
We aren’t going to get a global audience sitting mid table in the premier league play dull turgid football.I think people are putting a lot into the term 'corporate' and nothing into the context in which he said it. He's clearly saying that Wolves needs to be run as a business, not as a football club. And we already knew that. No drama here.
Did he offend local fans? I honestly don't see how, unless someone is looking for things to be offended at. He said Wolves can't rely on only having a local fanbase. We need to brow a global audience. Again, nothing we didn't already know and common sense if we want our club to compete with the big clubs.
We're all more irrelevant the bigger the club gets...but the fact that we can describe ourselves as "legacy fans" shows we're able to move with the times and are not ready for the knackers yard yet
I don't think the faceless and corporate bit is completely true.....it is just a much wider view of trying to create loyalty from people who know nothing about us and owe us no emotional connection. The difference is that in Wolverhampton the club already has a massive headstart because most fans are already pledged, it's not the same elsewhere in the world where they have a different history and Fosun need to invest heavily to divert some of that attention our way.
JS: It’s about brand. Wolves can be a clan, a clan means only for local fanbase, but we will always be smaller compared with some big global clubs, but if we think of us as a brand, you have to draw the brand with a good picture. First of all, you have to inject some elements into the brand. What is the brand? So Wolves, what does Wolves mean? It means the city, it means the local 200,000 people or it means something all the people from different countries can like, they can love, they can like to have. But the cultural difference from different countries, some new fans they like something and some old fans they like something else, so you have to find some mutual points to meet their expectations, so it means you have to embrace something new like esports, to embrace the younger fans, and from esports you can have more engagement online with the fanbase, much, much more than what we can engage with the fans in football, so then with engagement, you can talk with the fans, you can communicate with the fans, you can have the fans feel more belonged to us. Then, even for football itself and the older fans here or the new fans from China, from America, from Africa, their appetites are not the same, so you have to find a way, so some players from South Korea, some players from America, and I think they have their local heroes. I think it’s very hard to convince a Chinese fan to support Wolves without any element from Asia, from China, so you need to have some emotional attachment included in the club. So if you consider all of this, you have to have some piece here, some piece there, to build brand awareness, then it’s also very recognisable to everything. It’s not only about the history of Wolves, we were built in 1877, it’s not enough, it’s good to have, but it’s not enough. So what we’re doing is trying to put more elements into the brand, then make it a more universal, global brand with more general brand attraction for everyone around the world, that’s what we’re doing.
On what axis?
As a legacy fan, sligjtly irked me that I'm irrelevant.
As a Wolves devotee though, clearly we are in good (if faceless and corporate) hands
I like to know the answers to these questions as well.What is an e sports fan anyway?
How does it generate cash for the club if someone chooses a character online wearing a wolves top?
And how much cash does it generate?
How does a relegated club act as a beacon to run a worldwide sports brand ?
No body in Beijing or Seoul is interested in badging up with a team that plays Championship football against Hull or Barnsley.
Shi would lose his job for one.
Well saidHe makes some excellent points about how we need to expend and improve our revenue, but at the same time, he's showing very little interest in Wolverhampton Wanderers. All his positive points are about the Wolves " Brand ". He's clearly not bothered about our fans who follow the football team, we are small time to him. He thinks esports and social media followers are the future of this club. I've got a real worry there will be a backlash against this kind of approach in the future.