Ticket Pricing

[shroombat]

Heard on match of the day 2 last night that blackburn dramatically dropped their ticket prices for yesterdays match resulting in a gate 10,000 greater than the corresponding fixture last season.
Doesn’t seem like a bad idea mr moxey if we’re to turn molineux into the intimidating place you want it to be for visiting sides…

[paddingtonwolf]

If Blackburn had to do that for the visit of Notlob it just confirms how $$$$e their support is.

[Phys Ed Wolf]

Also think it ges to show how overpriced football is these days, a samll reduction and a bit of advertising would certainly help get the crowds back in, though I wouldn't be over the moon about it half way through a season, when I've already got my season ticket, but I'd have thought a drop of about £2 or£3 a match would be made up by the amount coming through the turnstiles.
Someone do the math, I'm too lazy.

[Bully Bully]

At £29 a ticket, ours and many others are vastly overpriced. The sooner the prices fall, the sooner the attendances will rise - simple really.

[paddingtonwolf]

hmmm - lets imagine a £3 drop all around the ground on main tickets (I am ignoring concessions at the moment)

There are probably 2,000 empty seats in the BQ upper (absolute max). 2000 x £26 (rather than the normal £29) is £52k per match.
500 empties in each of the North and South Banks - 1000 x £23 (rather than normal £26) is £23k per match.
5,000 empties in the SB (this is a guess but the SB lower is very sparsely populated at the moment, as are the flanks of the upper). If we could fill 3,500 of these at £25 it £87,500 in the coffers.

Obviously, whether the club wants to drop prices for away to ensure sell outs is down to them.

Basically, the extra bums on seats would be £150k per match even at £3 reduction.

The problem is, I reckon you would need to knock more than £3 to get more than a few extra punters in, and the money to be made drops off quite a bit.

However, Hoolo seemed to suggest last week that reduced prices for the Sunderland game were a possibility so maybe the board are thinking about it.

[yammer]

Anyone know how much tickets for the game costed in the end? I noticed Bolton had a massive away support there. It was much better to see than the usual rows and rows of empty seats.

[saturday boy]

Yer right there Paddington, £3 a ticket isn't nearly enough. Ticket pricing has risen over recent years in the wake of a renewed interest in the neautiful game - clubs like Wolves saw attendences rise to an average of near capacity due to this boom and the fact that our aspirations were high.

The high price of tickets and the lowering of our aspirations have hit demand and the only answer is to reduce ticket prices to a level that would encourage demand again.

In the normal market competition would force prices down but there is no real competition when it comes to watching football live - Walsall are cheaper but I don't see the missing Wolves fans making their way to Bescot.

The Competition Commission should take an interest.

[paddingtonwolf]

Anyone know how much tickets for the game costed in the end? I noticed Bolton had a massive away support there. It was much better to see than the usual rows and rows of empty seats.

not quite sure, but it reminded me of our first day in the sun. Didn't we completely sell out the Darwen end?

[Braidy]

£3 off is definately not enough. £10 off the current prices and I'd be back. I may not be the best supporter in the world due to financial constraints but when I have shelled out last season and this I just don't feel I'm getting value for money. I don't like using this term in the context of this years team but I'm afraid it's true.

The football club do have competition. Pub. DVD. Theatre. Film. Other sports. Learning to hangglide etc etc.

[paddingtonwolf]

£10 off the current prices would mean that the club would generate say 8,000 x £15 - £120k a game is not to be sniffed at.

[simmo]

I'm sure season ticket holders would love that!

[Bumbamuffin]

£10 off the current prices would mean that the club would generate say 8,000 x £15 - £120k a game is not to be sniffed at.

The problem is that once you discount the match prices by a big enough margin to attract back the 'stayaways',you start to $$$$ off season ticket holders as their price paid per match will be the same(or more) than those paying game by game.

[paddingtonwolf]

That's the balance you have to strike - occasional one-off is ok but regular and you destroy your most important customer base

[Bumbamuffin]

That's the balance you have to strike - occasional one-off is ok but regular and you destroy your most important customer base

It is a difficult one.However,the board have set the break-even point at 20k per match.We are virtually there now and with games to come against teams with bigger away support,we'll probably get there over the season.Do they really need to offer these incentives therefore? Are they really that bothered as long as we break even?

[paddingtonwolf]

I think they may well try it for Sunderland as it is on Sky and Friday, just to make the Mol look a bit fuller. However, with the big games cominng up after Christmas I am quietly confident the break even will be hit.

TBH - I will justify the price to myself each time I go as long as I am watching a team that for the first time in eons actually seems to care about the shirt as much as i do.

[saturday boy]

The problem is that once you discount the match prices by a big enough margin to attract back the 'stayaways',you start to $$$$ off season ticket holders as their price paid per match will be the same(or more) than those paying game by game.

Make it known that season ticket holders will get an equivalent discount from their next year's season ticket and it also works to encourage renewal.

[Bumbamuffin]

I think they may well try it for Sunderland as it is on Sky and Friday, just to make the Mol look a bit fuller. However, with the big games cominng up after Christmas I am quietly confident the break even will be hit.

TBH - I will justify the price to myself each time I go as long as I am watching a team that for the first time in eons actually seems to care about the shirt as much as i do.

That's the most disappointing thing about the fall in gates for me.It's what so many Wolves fans have yearned for for years but so many are now not witnessing.Just like the change in approach towards buying younger players came about after all the money was blown on journeymen,it's ironic in the extreme that we've assembled a hard working team after many fans have turned their backs on the club fed up of watching one passionless display after another.Crying shame really.

[UEAwolf]

For most games they should let kids in for free--this might encourage more families to come, greater future fanbase etc, and all this without alienating the ST holders.

[Malicious Steve]

For most games they should let kids in for free--this might encourage more families to come, greater future fanbase etc, and all this without alienating the ST holders.


would alienate those, like me, who've bought season tickets for their kids - kids for a quid is alright occasionally but if it happened regularly I'd be $$$$ed off

[cooper_J]

We could be getting gates of 11,000 and the prices wouldn't drop.

Thats the way of football, certainly at Wolves anyway.

[Mr Wolf]

Blackburn made it £15 for an adult and £5 a child, as said maybe we should do this for the Sunderland game.

[UEAwolf]

would alienate those, like me, who've bought season tickets for their kids - kids for a quid is alright occasionally but if it happened regularly I'd be $$$$ed off

Fair point MS, handnt considered that.

[sy king]

to be honest i really would care how much they reduced the prices by,

i have a ST, but i hate seeing the place 2 3rds full, ive paid my money and taken my choice, if they want to do lower prices then so beit.. becuase its for the benfit of the club and its future